After reading "Cool?... Or Calculated? The Ad Campaign for 'Paranormal Activity 3'" By Henry Joost, Ariel Schulman and actually seeing Paranormal Activity 3, the subject matter of the blog, I both agree and disagree with the authors ideas of the film and its Ad Campaign. The authors use the example that the ad campaign uses visuals in the campaign that are not in the same sequence or even in the film. The authors allude that this makes the film appear to be more frightening that they really are. I saw these ad's and was frightened from just those, needless they impart intrigued me to go see the film, however it was not in full, I also went to see the film because of the other Paranormal Activity movies. Although I did notice that the advertised visuals were not all used or in sequence I did not think that this made the movie any less scary, or that the advertisements made the movie seem anymore that it really is. The article says that they are "hideing" the actual "jolts" of the movie by their "fake" ad campaign and deem it as "unfair". Rather I find this rather smart, they producers of Paranormal Activity have simply mastered the ability of marketing without giving the "jolts" of the movie away.
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